Shifting the Vibe: How I Helped Ravia Jewels 3x Their Social Sales The beginning Most people know Ravia Jewels for its high-quality gemstone jewelry. It’s a solid e-commerce brand out of Pakistan, doing good numbers—mainly through Meta ads. That’s where most of the sales were coming from. But the brand's organic presence? Forgettable. Just product photos. Some
The Social-Proof Case Study If there’s one thing I’ve learned across marketing, sales, product, and growth Social proof moves people. You can talk about results, growth, teamwork but the most credible signal often comes from what other people say about you, not what you say about yourself. So I decided to put
How I Made Automations That Turn Leads Into Revenue I’ve never been interested in just collecting leads. I care about quality, movement, and conversion. So once traffic started coming in—whether from LinkedIn, outbound, or SEO— I focused on one thing: “How do we make every single lead count?” Whether someone booked a call, ghosted, no-showed, or dropped
Scaling SQLs on LinkedIn with Limited Budget: How I Cut Cost from $400 to $90 Objective: Build a profitable LinkedIn Ads engine to drive consistent, qualified sales leads (SQLs) for Pavago—without the luxury of a large budget. Every click needed to count. Every asset needed to perform. The Challenge Pavago is a lean team. I didn’t have $50K/month to test and iterate
From Inconsistent Revenue to $500 ARR - My First Year at Pavago. The Starting Point Pavago is an offshore recruitment company. We help U.S. SMBs hire global talent for a fraction of the local cost. When I joined, here’s what was true: * We charged $4,000 per placement * Most leads came from Parker’s Twitter account and cold calls * Revenue
