How I Made Automations That Turn Leads Into Revenue

Adeel Ahmed Khan

• 3 min read

I’ve never been interested in just collecting leads.
I care about quality, movement, and conversion.

So once traffic started coming in—whether from LinkedIn, outbound, or SEO—
I focused on one thing:

“How do we make every single lead count?”

Whether someone booked a call, ghosted, no-showed, or dropped an email and bounced—they weren’t just forgotten.
They dropped into one of three workflows built to push them forward, not just check in.

Workflow 1: Booking Confirmation + Show-Up Boost

The first thing I tackled was the basics: Our appointment confirmation flow.

It was functional:
– A “thank you” email
– Calendar invite
– Reminder 24 hours before the call

But functional wasn’t good enough. We needed momentum before the meeting even started.

So I added a pre-call sequence:
– A breakdown of how Pavago works
– The difference between our model and traditional recruiting
– What clients can expect from the hiring process
- + your zoom call reminders

These weren’t salesy. They were simple, clear, and useful.

The outcome?
Show-up rate increased to 90%.
And the people who showed up came in warmed, curious, and ready to talk specifics.

Workflow 2: Email Captures → Booked Calls

The next area I focused on: People who gave us their email… but didn’t book a call.

This was the biggest drop-off in the funnel.
They showed intent, but didn’t follow through.

So I built a longer sequence here.
A 12-email cadence, paced over 2 weeks, that followed this rhythm:

  1. “You didn’t finish booking”
  2. Breakdown of what the call covers
  3. Proof (results, client wins, talent examples)
  4. Deep dives into cost, compliance, onboarding
  5. Final push
  6. Drop into drip (extends to weekly emails for 2 months)

But we didn’t just send emails and wait.
We added layers:

– Cold calls to re-engage manually
– LinkedIn touches (comments, DMs, invites)
– Lead scoring + prioritization via RB2B

It turned a passive lead into an engaged prospect across multiple channels.

Impact?
We saw a 2x increase in MQL → SQL conversion.
These weren’t people who were “kind of” interested.
They were now in motion—and easier to close.

Workflow 3: Post-Lead Nurturing Until Close

Getting someone on a call is only half the job.

I wanted to make sure every lead we paid for (or earned) was followed through all the way to hire.

So I built a lead nurturing flow focused on education + clarity after they entered the funnel.

Think:

  • What happens once you hire through Pavago
  • How to prep your company to onboard offshore
  • Why this model saves money and retention
  • First 30-day expectations
  • What other clients wish they knew before they started

No fluff.
Just actual prep that made buyers feel confident, aligned, and ready to move forward.

The sequence ran for 10–12 emails, then dropped them into a drip if no response.

What changed?
Conversion rates increased by 8%
Customers felt ready to buy, rather than to 'try it out'

Why It Worked

I didn’t build automations to “nurture.”
I built them to create movement.

→ Warm the lead
→ Educate before the pitch
→ Follow up without being forgotten
→ Remove friction at every point

These flows helped us close more pipeline, drop our CAC, and make our marketing worth it.

Because a great funnel doesn’t end when someone clicks “book a call.”
That’s where the real game starts.