The Social-Proof Case Study

Adeel Ahmed Khan

• 3 min read

If there’s one thing I’ve learned across marketing, sales, product, and growth Social proof moves people.

You can talk about results, growth, teamwork but the most credible signal often comes from what other people say about you, not what you say about yourself.

So I decided to put it all in one place.

Not as a flex.
Not as a “look at me” moment.
But as a log of the things I’ve worked on,
the people I’ve worked with,
and how it all landed.

The Context

Over the past year, I’ve been deep in the trenches at Pavago — building systems, launching campaigns, driving performance, and helping take the company toward $500K ARR.

That meant:

  • Taking ownership of LinkedIn Ads and dialing in CPL/SQL
  • Setting up cold outbound infrastructure
  • Designing full automation flows across every funnel stage
  • Jumping in on landing pages, creative strategy, copywriting
  • Supporting product launches, platform rollouts, and team ops
  • Working across design, dev, and marketing even with my own limitations.

And somewhere in the middle of all that, a pattern started showing up.

Slack shoutouts. LinkedIn comments. Messages from teammates, managers, founders.

Stuff like this:

“Got us results in under a week.”
“Stepped up when it really mattered.”
“You’re the reason this got across the line.”
“First close came from Adeel’s email flow.”
“The highest standard.”
“You rock.”
“Literally one of the calmest and nicest people I’ve worked with.”

I kept the screenshots.

Not to post them. But because they reminded me why I care about doing things well — not just fast.

They also reminded me of something that’s easy to forget:
Quiet, consistent work does get noticed.
By the right people.
In the right rooms.

Why I’m documenting this

There’s no award for showing up consistently.
There’s no metric for being the person others rely on when things get tight.
There’s no resume bullet that says: “Trusted by the team.”

But these things matter.

When people go out of their way to say like:

That’s social proof.
That’s reputation.
And to me, that’s the real win.

And if you’re reading this because you’re curious about working with me:
This is what you can expect.

The Takeaway

I’m not writing this to say I’m the best marketer in the world. I’m not.

I’m still learning. Still iterating. Still messing things up and fixing them fast.

But I do know this:

  • I care about the work
  • I move fast without cutting corners
  • I don’t disappear when it gets hard
  • I know how to ship
  • And I earn the trust of the people I work with

If you’ve ever worked with someone like that — you know how rare it is.
If you haven’t — maybe we should talk.